Black Canyon Coffee & Eatery

Rebranding the more than 30 years long-established Thai coffee shop and restaurant to accommodate the new era. Using younger cowboy symbol with only red and black, the main colors of the brand, the symbol has been designed to rebrand the brand to be more modern while also maintaining the original brand identity.

All brand touch points have been adjusted in accordance with the new brand identity. The rebranding also includes the menu, employee’s uniforms and all online communication channels. The conceptual design of the store originated from “Cookery café”, the café which also provides dining opportunity. In addition, the plan of the store has been adjusted to be more balance with a mix of Scandinavian furniture. Providing the industrial loft atmosphere while maintaining masculinity in the Black Canyon way.