Makin

MAKIN is house brand from Windis food, exporting canned and processed food company in Thailand. “MAKIN” means “Let’s Have It!”. The symbol inspired by simplifying the curve of lip in a minimal style.

The label artwork is simple and communicate directly from graphic which relating to the product in the packaging. This is the new dimension of the label design. We used these unique symbols to create universal language to clarify the consumer without having to read the text.

In addition, designing the label in minimal style with the clear white background helps MAKIN products to stand out and be different from others when placed on the convenience stores shelf which is condensed with food images and labels of other nearby products.