Shabu 101 Degree

Shabu-shabu restaurant is the integrated Japanese restaurant located in Silom, the heart of Bangkok. Based on the concept “delicious beyond boiling point”. The shabu restaurant targets the first jobbers who are interested in enjoying variety of food.

The top and the bottom of the logo is designed by making the tilted line between the alphabets to represent the soaring beyond boiling point. Using red to represent the food and yellow to represent the shabu soup. Another design idea is number zero (0) in 101 which has become the symbol for shabu pot in the top view, adding chopsticks for red meat to represent the fun quality time with friends and family while eating shabu.