AMITA

Product from Tata Amita Young, the Thai famous superstar who starts her own business. She has launched her first skin care product under AMITA Defensive life essence brand. Amita is the product used to protect your face from urban pollution. This mineral water product which originates from spring water in Kumamoto, consists of the Suizenji-nori seaweed extract from Japan.

Wordmark design is made in serif font with different thickness. The A and M’s line has been designed to have equal degree, giving the strong yet gentle feeling, as well as providing the elegant, simple and modern communication.

The packaging design originates from the natural movement of the seaweed placed on the box leaving the space below perfectly.