PIXELS CCTV

HightLight Corporation Co., Ltd. is the manufacturer, importer and distributor of Pixels brand products in Thailand, including 5 neighboring countries. The company is also the leading company in using wireless CCTV in Thailand.

The conceptual design has adjusted the functional focus by bringing in more emotional element by presenting the product to be involving with daily lifestyle. Giving the people the opportunity to live the life they wish without worrying (“Live more”) and providing comfort and freedom in living their lives. Allowing you to easily be close with those you miss (“Worry less”).

The design also focuses on positive communication rather than negative communication under “The clarity peace of mind” brand mission. The brand entity therefore has been totally rebranded ranging from the logo design to online communication channel.

Part of the wordmark has been inspired by the recording function in CCTV which is the flickering function. Using the bold font to represent the strong, modern and technology. Turquoise green is also selected to represent the approachable new technology brand in the positive sentiment.